B L O O D B A N K G U Y
Blood Bank Guy (a.k.a. "BBGuy") is the online teaching personality of Joe Chaffin, MD, who creates educational content "to help anyone who wants to learn the essentials of blood banking and transfusion medicine." BBGuy.org has existed since 1998, and at the end of 2016, BBGuy.org went through a major rebrand. Due to the imagery-heavy layout of the new website (designed by Dr. Chaffin) and his decision to move toward a digital/social media-focused content strategy, an entirely new library of stock photos was needed.
I produced the BBGuy photoshoot with Erica Kawamoto Hsu Photography, creating the shotlist and scheduling locations for a 3-hour shoot. In early 2017, the images went live on the BBGuy website and the social media pages (including Facebook and Twitter).
browse the gallery
Photography by: Erica Kawamoto Hsu
or see 'em in action
We shot a variety of images to fit a variety of uses - from your basic headshot-style portaits to candid teaching shots to show the Blood Bank Guy in action. Click an image below to expand!