Let's talk about (ethical) underwear

Disclosure:    I was given these products in exchange for an honest review.

Disclosure: I was given these products in exchange for an honest review.


if the title didn't already make this obvious, today we're stripping down to the basics. i recommend reading my last post for context. (and don't miss the discount code at the end of this post!)

Like so many women I know (sadly), I've grown up with a whole complex with my body, and since high school I've tried to minimize my chest in particular. Mostly because I was self-conscious, to be honest, but also for the sake of physical comfort; if I don't strap the girls down, it legitimately hurts to do casual life things like, I dunno, walking down stairs. 

But as I've gotten older and grown to have more body peace, I've started to look for bras and underwear that actually help me feel good about my body. But do you know how hard it is to find bras/underwear that 1.) actually support you, 2.) won't fall the frick apart in a few wears, and 3.) aren't made in sweatshops?

It's hard. Surprisingly hard. For whatever reason, underwear seems to be the neglected child of the ethical fashion world.

enter White Rabbit:

The founder of White Rabbit Mariana Hernandez launched this ethical intimates company to fill the gap in an industry dominated by a few [unethical] giants. Their whole philosophy is to empower women; they partner with a family-owned manufacturer that employs only women to create intimate apparel out of bamboo rayon (a natural material that they source sustainably). They pay fair wages with above-market benefits, operate with safe working conditions, and they donate a portion of their proceeds to Fabrica Social, a Mexico City-based social enterprise that provides business skills training to women in rural communities.

If you're not in love with them already, just wait until you hear how soft their bras are.

White Rabbit sent me a few samples to review, and guys. They're so soft.

minetta unlined balconettejane bikini

deets: Minetta in 32D, Jane in Small, both in black


Full disclosure: I'm in love with the Minetta. It's unlined but the shape is great, and there's an underwire cup that gives me the support that most bralettes don't (PRAISE BE). The nearly-sheer details that match the Jane waistband are everything. And can we discuss the way the straps don't cut into my shoulders. If I didn't also feel supported it would feel like I was wearing nothing, which never, ever, ever happens with bras. I don't understand this witchcraft.

The Jane Bikini is equally as amazing—it's breathable, anti-microbial, and if you care about this, the seams don't show pantylines. I could wear these every single day for the rest of my life. But I won't because that'd be gross.

The only downside is the use of some synthetic materials in the waistband, specifically Polyester which is not biodegradable, but if recycled, can be produced with lower environmental emissions; on their website White Rabbit does say they work with "an eco-friendly knitter that is OEKE-Tex certified and follows ISO-9000 and ISO-14001 manufacturing practices (international safety, reliability, quality and most importantly, environmental standards for products and services)." 

ann bralette 2.0 | prince cheeky

deets: Ann in medium, Prince in small, both in black


So the Ann Bralette actually feels like you're wearing nothing, and it's seriously The Most Comfy Thing to lounge around in. The 2.0 is a redesign of their older version, and whatever they did to it, it's working; every part of the Ann moves with your body, and if you like more coverage, it comes with removable liners (PRAISE BE x2).

The Prince Cheeky fits similarly to the Jane Bikini, but the lace is what really makes the design stand out. One of my least favorite things about lacy intimates is that the lace itself is usually either rough and irritating, or fragile and rips easily. But White Rabbit lace isn't itchy or stiff—it has a nice stretch and actually feels like it's going to hold up for long time. You can read more about their fabrics on their website here.

final thoughts:

Something I look for in the places I shop nowadays is how the company treats women. Valuing women as whole people with agency is important to me; judging from White Rabbit's partnership with Fabrica Social, their body-positive marketing, and their empowerment of women from conception through production, I think it's important to White Rabbit as well. I'm in ♡ with this ethical/sustainable company.


check them out risk-free through their Comfort Trial program 
or use my discount code SAMxWR to get 10% off! 


hey girl. i'm planning to do a whole series of posts on ethical fashion brands, but i'd love to hear what you're most interested in learning more about! let me know in the comments or send me a message here.